We don't polish. We change form.
We work with founders, executives and boards at an inflection point: when growth outruns the way a company operates, when performance is constrained by the system around it, or when the next stage needs a different organization from the one that got you here.
Most transformation fails because the old state is preserved rather than dissolved. We work at the level of structure, operations, culture and capability — until the organization that comes out is fundamentally different from the one that went in.
The Athanor Process
The athanor was the furnace alchemists used to hold the sustained, controlled heat that transformation demands. We begin with the prima materia — the organization as it actually is, not as it’s described — and move through four phases: honest diagnosis, direct challenge, deliberate rebuilding, and embedded capability that carries the change forward without us.
We apply the right combination of focus, pressure and precision to reshape the structures, behaviors and ways of working that influence performance.
Proof, not just conviction
We’ve carried the responsibility before — internationally, across funded startups, scale-ups and global technology companies, in technology, music, aerospace, fashion, e-commerce, advertising, healthcare and consumer sectors.
Leadership & Infrastructure
Scaled a deep-tech aerospace business from 20 to 180 people across seven countries, building the leadership and people infrastructure for growth.
Risk & Transformation
Identified $10M+ in annual operational and technology risk at a luxury retailer and led a transformation projected to save $7M a year.
Delivery & Revenue
Redesigned delivery in a high-growth creative business, retaining $250K of at-risk revenue and improving on-time delivery 20%.
For the full record, read